How to Add Charm, Wit & Personality to Your Content

How to Add Charm, Wit & Personality to Your Content

When is enough, enough? That was the gist of our DM conversation. Let me back up a little so you’ve got some context… She’s a content creator (let’s face it, we all are) that posts something new, daily. In the feed on Instagram. In stories. On IGTV. Every day. New content. But… Her follower growth, her engagement, it’s just not there. Not in a way that justifies all of her effort and work. So she asked, “my content is helpful, it’s concise, consistent and easy to follow. Shouldn’t that be enough to keep my readers and followers entertained?” <an open...

3 Writing Styles Every Content Creator Has to Know

3 Writing Styles Every Content Creator Has to Know

My husband built me a jewelry rack. One of those things where you hang necklaces, bracelets and earrings that could double as bracelets (because mama likes hoops with attitude). Me being me, I immediately wanted to discuss aesthetics; let’s paint it gold and teal and is glitter an option (glitter goes with everything, dontcha think)? Wisely, my husband said; “babe, I gotta choose the right wood, and pegs to hold your things and Ive gotta make sure I build it to hold the weight of a thousand bib collars…before I can even think of making it pretty” That whole conversation...

Because Pretty Rarely Beats Pithy

Because Pretty Rarely Beats Pithy

Raise your hand if you’ve ever tried making something common, cool…and ended up with a big ole messy paste of argh! It’s happened to all of us. Like the time I tried a tip from Gary V. He suggested we find a trending topic and piggyback our message (covertly of course) into the conversation. It was Super Bowl Sunday. I don’t do sports. But tried to insert a little Liz into the conversation. It wasn’t so much a sticky paste of frustration – it was more like falling in a social well, landing in a graveyard of forgotten posts and...

How to Give Your Writing Pizzaz

How to Give Your Writing Pizzaz

Wish your writing had more snap & pop? Maybe in your content. Maybe on your web pages? Maybe in your ads? In this video, I’m teaching you a simple method for making your copy have more pizzaz. And don’t worry, you don’t need to be a copywriter (or an English major) to make this work for you. PS: I’ll be teaching more tips and techniques for turning your writing into must-read content in my NEW Masterclass. Get on the wait list (you’ll be given a monster-sized discount that’s simply bananas!). We start soon so get on the list now! Link...

Copy Falling Flat? Write With Your Ears

Copy Falling Flat? Write With Your Ears

I almost joined the Navy. Can you imagine? Corporal Liz (of course Corporal. Go big or stay home, that’s my motto. Or is it, time flies when you have wings? I forget). It was before my mom persuaded me (oh who am I kidding, it was a full on threat) to go to college instead. Something about the uniform and serving and possibly working in intelligence appealed to me. Ever almost make a big life decision you’re SO glad you didn’t? Because let’s be serious, it’s highly likely my experience would’ve looked more Private Benjamin than Jack Ryan. Lol! Still,...

The Bizarre Secret to Writing Content Faster

The Bizarre Secret to Writing Content Faster

Does it take you a walk-around-the-block and two episodes of Stranger Things to get the words for your content just right? In this video I’m sharing an insider secret to writing content, fast. First a warning: it’s unusual. I never hear copywriters (or content creators for that matter) talk about it but it’s gonna save you more time and give you less headache. Pinky promise. Another way to write fast, is to learn how to put words together quickly & easily. Get on the wait list for my brand NEW Creative Writing for Content Creators Masterclass and I’ll teach you...

Help! My Content is Stiffer than a Bad Back (aka, how to write like a human)

Help! My Content is Stiffer than a Bad Back (aka, how to write like a human)

I was the youngest member of a hot shot team selling bits and bops to the government (I’d give you the details but then I’d have to whip out my neuralyzer and wipe your memory clean). We were in debrief and I was charged with writing a summary of our findings. It was good. T’s crossed. I’s dotted. Every sentence was void of anything that could be construed as partial. Out team leader read it, stood from his desk, walked my masterpiece (cough) over to me and said, “warm it up.” I spent the better part of my adult career...