- The Yay without the Boo. It’s a classic and goes like this. Something they want (from part 1 of the series) without something they don’t want (also from part 1).
- The What’s Wrong. Everything that’s wrong with X (tie this to something they want to achieve from part 1)and what to do instead.
- The Declaration. “The World Needs That Special Gift That Only You Have” (that’s from Marie Forleo).
For each (or any of the other 9 formats I teach), you want to choose words that create the kind of vibe we talked about in part 2. If you read Marie’s core message again, you’ll see how it represents the hybrid role of BFF & Heartfelt and an encouraging relationship.
Like I wrote in my last post, this step was foreign to me as a budding pre-tween entrepreneur. But steps 1 & 2? Those were pure instinct and observation (thanks Nancy Drew!). They worked all those years ago and still work today.
That concludes the message mini-series.