You know that old saying, sell the sizzle don’t sell the steak? It was first said by a guy named Elmer back in the 30’s.
I don’t know much about Elmer except that his idea stuck.
Is it a coincidence glue was named after him? Maybe. I don’t know. But I do know that if you wanna get people excited about your free discount code or free checklist or free strategy call you’ve gotta make it sizzle (and I don’t mean the meat…although it should be tasty).
In this video, I’m sharing one of my favorite techniques to make your freebie so good people will be holding up their plates asking for more!