Author: Liz Pabon (Liz Pabon)

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How to Add Charm, Wit & Personality to Your Content
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How to Add Charm, Wit & Personality to Your Content

When is enough, enough? That was the gist of our DM conversation. Let me back up a little so you’ve got some context… She’s a content creator (let’s face it, we all are) that posts something new, daily. In the feed on Instagram. In stories. On IGTV. Every day. New content. But… Her follower growth,...

3 Writing Styles Every Content Creator Has to Know
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3 Writing Styles Every Content Creator Has to Know

My husband built me a jewelry rack. One of those things where you hang necklaces, bracelets and earrings that could double as bracelets (because mama likes hoops with attitude). Me being me, I immediately wanted to discuss aesthetics; let’s paint it gold and teal and is glitter an option (glitter goes with everything, dontcha think)?...

Because Pretty Rarely Beats Pithy
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Because Pretty Rarely Beats Pithy

Raise your hand if you’ve ever tried making something common, cool…and ended up with a big ole messy paste of argh! It’s happened to all of us. Like the time I tried a tip from Gary V. He suggested we find a trending topic and piggyback our message (covertly of course) into the conversation. It...

How to Give Your Writing Pizzaz
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How to Give Your Writing Pizzaz

Wish your writing had more snap & pop? Maybe in your content. Maybe on your web pages? Maybe in your ads? In this video, I’m teaching you a simple method for making your copy have more pizzaz. And don’t worry, you don’t need to be a copywriter (or an English major) to make this work...

The Bizarre Secret to Writing Content Faster
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The Bizarre Secret to Writing Content Faster

Does it take you a walk-around-the-block and two episodes of Stranger Things to get the words for your content just right? In this video I’m sharing an insider secret to writing content, fast. First a warning: it’s unusual. I never hear copywriters (or content creators for that matter) talk about it but it’s gonna save...