But I don’t want to be obnoxious.
But I don’t want to interrupt.
But I don’t want to be in peoples faces.
Truth time babe…
You’re not obnoxious, sleazy, or all up in peoples business.
You’re offering solutions to real problems.
And the function of sharing those solutions is called marketing.
Without marketing, no one would know you existed.
No one would know you have the answer to a disorganized calendar for busy creatives with no time and little attention.
No one would know you have the answer to getting back into your size 8 skinny jeans without drinking celery juice three times a day (cheeks, meet toilet).
No one would know you have the world’s best recipe for vanilla-lavender custard that anyone can make with three ingredients and 5-minutes.
Imagine if you were looking for a way to help your arthritic grandmother enjoy her beloved snack – sardines spread atop crackers (yikes, no judgment grams). Lately, she’s had trouble gripping the can opener and has resorted to butter on crackers.
What if the electric can opener we all know about (which is easy on the joints) was kept a secret because a couple previous versions failed and the guy that figured out how to make it better (Walter Hess Bodle, btw) didn’t want to be pushy or obnoxious or sleazy? We might still be stuck with hand-held openers which don’t help grandma.
When done correctly, marketing helps you. It helps you get the word out. It helps you be the guide that every person searching the internet for answers (any answers) in bed at 1:00am hopes to find. It helps you be known and trusted. It helps get people excited.
There are a lot of ass-hats marketing like ass-hats. They’re the cautionary tale.
You? You’re the example because you understand that marketing is an act of service that changes lives.
People are happy to exchange money for answers to questions they can’t solve on their own.
What’s so bad about that? Not a damned thing.