Whomp, whomp, whomppp.
That’s the sound my overly active, American Idol-esque, judge-y brain makes when I see someone try to be persuasive and fail.
I’ve been in and out of a jury selection process this week for a month long trial.
Yesterday, the judge made his cuts from the juror pool. When he asked “does anyone have a hardship?” nearly half the room raised their hands. One-by-one they explained their case.
For the past couple of days, I legit watched the courtroom equivalent of what felt like a parade of William Hungs singing She Bangs.
Consider these my Simon-style critique notes for when you wanna persuade people to your way of thinking:
•Be prepared (FFS!)
•Know what’s in it for them
•Open with a story
•Weave in their interest
•Have your facts straight…
•But don’t go all Poindexter
•Don’t lie (ever)
•Give them a reason to care
•Hint: see bullets 1 & 2
They might not all work in your favor when you’re in front of a judge (they’ll definitely work in your business though, especially in your promo pieces), but they’re a helluvalot better than…
“I won’t be home to walk my dog”
How often is your dog walked?
“Hardly ever. He has a doggie door”
womp, womp, whomppp