Author: Liz Pabon (Liz Pabon)

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How to Add Personality to Your Content
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How to Add Personality to Your Content

When is enough, enough? That was the gist of our DM conversation. Let me back up a little so you’ve got some context… She’s a content creator (let’s face it, we all are) that posts something new, daily. In the feed on Instagram. In stories. On IGTV. Every day. New content. But… Her follower growth,...

3 Writing Styles Every Content Creator NEEDS
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3 Writing Styles Every Content Creator NEEDS

My husband built me a jewelry rack. One of those things where you hang necklaces, bracelets and earrings that could double as bracelets (because mama likes hoops with attitude). Me being me, I immediately wanted to discuss aesthetics; let’s paint it gold and teal and is glitter an option (glitter goes with everything, dontcha think)?...

Because Pretty Rarely Beats Pithy
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Because Pretty Rarely Beats Pithy

Raise your hand if you’ve ever tried making something common, cool…and ended up with a big ole messy paste of argh! It’s happened to all of us. Like the time I tried a tip from Gary V. He suggested we find a trending topic and piggyback our message (covertly of course) into the conversation. It...

How to Give Your Writing Pizzaz
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How to Give Your Writing Pizzaz

Wish your writing had more snap & pop? Maybe in your content. Maybe on your web pages? Maybe in your ads? In this video, I’m teaching you a simple method for making your copy have more pizzaz. And don’t worry, you don’t need to be a copywriter (or an English major) to make this work...

Copy Falling Flat? Write With Your Ears
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Copy Falling Flat? Write With Your Ears

I almost joined the Navy. Can you imagine? Corporal Liz (of course Corporal. Go big or stay home, that’s my motto. Or is it, time flies when you have wings? I forget). It was before my mom persuaded me (oh who am I kidding, it was a full on threat) to go to college instead....

The Bizarre Secret to Writing Content Faster
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The Bizarre Secret to Writing Content Faster

Does it take you a walk-around-the-block and two episodes of Stranger Things to get the words for your content just right? In this video I’m sharing an insider secret to writing content, fast. First a warning: it’s unusual. I never hear copywriters (or content creators for that matter) talk about it but it’s gonna save...

Help! My Content is Stiffer than a Bad Back
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Help! My Content is Stiffer than a Bad Back

I was the youngest member of a hot shot team selling bits and bops to the government (I’d give you the details but then I’d have to whip out my neuralyzer and wipe your memory clean). We were in debrief and I was charged with writing a summary of our findings. It was good. T’s...

The Best Writing Tools for Content Creators
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The Best Writing Tools for Content Creators

Know what keeps me writing without wanting to peal off my cuticles? Tools & a solid writing process. When you have both, you don’t have to will yourself to write with your tears (or a pint of Ben & Jerrys). First the tools. There are a few that’ll help keep your butt in the chair...

Comment Pods for Engagement: Pros & Cons
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Comment Pods for Engagement: Pros & Cons

Creating content is work. Not like taking a jack hammer to a chunk of concrete and fashioning it into a statue of…Brad Pitt, but close enough. It’s why comment pods are (still) popular. They promise to share in some of the heavy lifting. Not in creating content people wanna play with but in getting your...