Author: Liz Pabon (Liz Pabon)

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CREATIVES: conquer Content Planning
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CREATIVES: conquer Content Planning

I’ve helped a lot of coaches with their content. Life coaches, business coaches, get your life organized coaches, systematize your ish coaches, confidence coaches, image stylists (they’re coaches too), sales coaches, marketing coaches, nutrition coaches, speaking coaches and even coaches to coaches coaches. Can I tell you how many of them have said to me...

You wouldn’t take a vitamin for a migraine
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You wouldn’t take a vitamin for a migraine

Red pill or blue pill? Those were Neos choices. The chance to learn the truth or live in la la land bliss.  If you think about it, the Matrix was a movie about meaning (don’t worry, I’m not gonna go all Morpheus on you). It was about context. And marketing? That’s about context too.  Like...

Think You’ve got An Instagram Business?
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Think You’ve got An Instagram Business?

“I help ambitious Etsy Creators grow their Instagram Business” That’s the headline. The opening statement. The big brand message (the promise) a lovely internet marketer is using to attract new clients. Ask me what I think. Go-ahead. It’s  flawed… Flaw #1: No one: not you, not me, not anyone (except for Mark Z.) has an...

Things you do after 732 days in quarantine
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Things you do after 732 days in quarantine

Reorganize bookshelves, by jacket color. Tell yourself, it’s okay to eat a cookie or two (or three), it’s a pandemic FFS! Stare at your naked reflection & wonder why it, strangely, resembles a distorted funhouse mirror (the only plausible explanation for looking like you’ve put on 15 pounds). Turn your living room into a makeshift...

Is it time for a rebrand?
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Is it time for a rebrand?

Fifteen. That’s how many times I’ve looked at my branding and thought, let’s reboot. If I do some simple math, that adds up to about one rebrand a year in the last 17 years. Okay, so maybe not one a year but close-ish. And they all haven’t been full on makeovers. Sometimes, it’s been a...

When You’re treading water, do this
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When You’re treading water, do this

Fun fact: Dodo birds couldn’t get it up. Come to think of it, that’s not a fun fact…it’s kinda sad. They had feathers and a hooked beak (or so we think) and webbed feet. But their wings? They wouldn’t take flight. It’s alleged that’s why they’re now extinct. Easy to catch (and eat). Don’t even...