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why your Messages are never One-Sided
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why your Messages are never One-Sided

ATTN: If you own a business, you aren’t a marketer or a seller. Not really. You’re a conversationalist: you’re having an on-going conversation with your market, your prospects and your clients. And when you really think about it, at its core, that’s what marketing and advertising and selling is: conversation. It’s always been this way...

ON STANDING OUT & BEING NOTICEABLE…
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ON STANDING OUT & BEING NOTICEABLE…

My 1996 bangs were quickly turning into a frizzy paste of mousse and sweat. I hopped on an elevator carrying my bagged Boudin lunch when the executive big shot standing to my left turned towards me and said, “what do we do?” It was a thing. No one (no matter how high up you were)...

3 MODERN MESSAGE FORMATS
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3 MODERN MESSAGE FORMATS

What make these formats modern is context: addressing the elephant in the room (looking at you Rona) without sounding like a marketing parrot or a money grubbing goon. Because like content, messages are all about angles: finding a way into a key point that’s creative while also being sensitive. Here are three universally good formats...

Things you do after 732 days in quarantine
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Things you do after 732 days in quarantine

Reorganize bookshelves, by jacket color. Tell yourself, it’s okay to eat a cookie or two (or three), it’s a pandemic FFS! Stare at your naked reflection & wonder why it, strangely, resembles a distorted funhouse mirror (the only plausible explanation for looking like you’ve put on 15 pounds). Turn your living room into a makeshift...

Is it time for a rebrand?
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Is it time for a rebrand?

Fifteen. That’s how many times I’ve looked at my branding and thought, let’s reboot. If I do some simple math, that adds up to about one rebrand a year in the last 17 years. Okay, so maybe not one a year but close-ish. And they all haven’t been full on makeovers. Sometimes, it’s been a...

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Brand Survival Guide: How to Get a Screaming A+ in Brand Economics

I flunked economics. Twice. My heads always been in the imaginary. Imagining, mostly observing, what people do and why they do it…and maybe wondering about their secret squirrel behavior. Like does my professor subscribe to the National Enquirer? Does she steal a peek in the bathroom – while her family enjoys their breakfast of toasted...