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Things you do after 732 days in quarantine
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Things you do after 732 days in quarantine

Reorganize bookshelves, by jacket color. Tell yourself, it’s okay to eat a cookie or two (or three), it’s a pandemic FFS! Stare at your naked reflection & wonder why it, strangely, resembles a distorted funhouse mirror (the only plausible explanation for looking like you’ve put on 15 pounds). Turn your living room into a makeshift...

Is it time for a rebrand?
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Is it time for a rebrand?

Fifteen. That’s how many times I’ve looked at my branding and thought, let’s reboot. If I do some simple math, that adds up to about one rebrand a year in the last 17 years. Okay, so maybe not one a year but close-ish. And they all haven’t been full on makeovers. Sometimes, it’s been a...

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Brand Survival Guide: How to Get a Screaming A+ in Brand Economics

I flunked economics. Twice. My heads always been in the imaginary. Imagining, mostly observing, what people do and why they do it…and maybe wondering about their secret squirrel behavior. Like does my professor subscribe to the National Enquirer? Does she steal a peek in the bathroom – while her family enjoys their breakfast of toasted...