Category: CONTENT CREATION

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Think You’ve got An Instagram Business?
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Think You’ve got An Instagram Business?

“I help ambitious Etsy Creators grow their Instagram Business” That’s the headline. The opening statement. The big brand message (the promise) a lovely internet marketer is using to attract new clients. Ask me what I think. Go-ahead. It’s  flawed… Flaw #1: No one: not you, not me, not anyone (except for Mark Z.) has an...

How to Add Personality to Your Content
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How to Add Personality to Your Content

When is enough, enough? That was the gist of our DM conversation. Let me back up a little so you’ve got some context… She’s a content creator (let’s face it, we all are) that posts something new, daily. In the feed on Instagram. In stories. On IGTV. Every day. New content. But… Her follower growth,...

3 Writing Styles Every Content Creator NEEDS
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3 Writing Styles Every Content Creator NEEDS

My husband built me a jewelry rack. One of those things where you hang necklaces, bracelets and earrings that could double as bracelets (because mama likes hoops with attitude). Me being me, I immediately wanted to discuss aesthetics; let’s paint it gold and teal and is glitter an option (glitter goes with everything, dontcha think)?...

Because Pretty Rarely Beats Pithy
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Because Pretty Rarely Beats Pithy

Raise your hand if you’ve ever tried making something common, cool…and ended up with a big ole messy paste of argh! It’s happened to all of us. Like the time I tried a tip from Gary V. He suggested we find a trending topic and piggyback our message (covertly of course) into the conversation. It...

Help! My Content is Stiffer than a Bad Back
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Help! My Content is Stiffer than a Bad Back

I was the youngest member of a hot shot team selling bits and bops to the government (I’d give you the details but then I’d have to whip out my neuralyzer and wipe your memory clean). We were in debrief and I was charged with writing a summary of our findings. It was good. T’s...

Comment Pods for Engagement: Pros & Cons
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Comment Pods for Engagement: Pros & Cons

Creating content is work. Not like taking a jack hammer to a chunk of concrete and fashioning it into a statue of…Brad Pitt, but close enough. It’s why comment pods are (still) popular. They promise to share in some of the heavy lifting. Not in creating content people wanna play with but in getting your...

3-Types of Instagram Feeds People Love to Binge On
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3-Types of Instagram Feeds People Love to Binge On

Bangs. Mini-skirts. Embracing your grey roots (other people. not me. I’m devouring boxes of Clairol hair dye and root touch-up spray with the same enthusiasm 80’s hair bands used shellacking their heads in Aqua Net). Everything changes. Even how feeds are curated on Instagram. Back in the day, Instagram was mostly pretty photos that felt...

Quotes are for Home Loans & Car Insurance (Not Creative Content)
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Quotes are for Home Loans & Car Insurance (Not Creative Content)

True confession: quotes bug me. And not because I think they’re basically flimsy content filler (because they are): don’t know what to say? Grab a quote! Snore. And not because I’m being forced fed Maya Angelou’s (who I adore with a capital writer crush) thoughts on changing what I can change by changing my attitude...

Don’t Hurt the Virgins
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Don’t Hurt the Virgins

He wanted to understand Instagram so he took a course taught by a big fancy guru. The kind with over 1million followers, beautifully filtered grid and shiny white teeth. His motivation? To figure out how not-so-talented people get 10-20k followers in a matter of weeks (his words). The course didn’t get him any closer to...