Category: CONTENT CREATION

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why your Messages are never One-Sided
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why your Messages are never One-Sided

ATTN: If you own a business, you aren’t a marketer or a seller. Not really. You’re a conversationalist: you’re having an on-going conversation with your market, your prospects and your clients. And when you really think about it, at its core, that’s what marketing and advertising and selling is: conversation. It’s always been this way...

5 WAYS TO WRITE ABOUT ANY TOPIC
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5 WAYS TO WRITE ABOUT ANY TOPIC

Ever done this? You brainstorm a list of content topics to talk about, fire open a blank document and find yourself staring mindlessly at the screen – and later, rifling through to-go menus because, lunch. You’re not alone! Topics are great and everything but unless you know how to get into the topic, it collects...

3 social copy SECRETS for bingeable content
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3 social copy SECRETS for bingeable content

Let’s get right to it…creating content makes you a writer. Maybe not the kind people hire to write web pages or ads or emails. But content. Maybe only your content. Maybe content for clients. And the writing of content is SUPER important. Even Social Media Examiner (who put on their finest survey duds and horn...

CREATIVES: conquer Content Planning
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CREATIVES: conquer Content Planning

I’ve helped a lot of coaches with their content. Life coaches, business coaches, get your life organized coaches, systematize your ish coaches, confidence coaches, image stylists (they’re coaches too), sales coaches, marketing coaches, nutrition coaches, speaking coaches and even coaches to coaches coaches. Can I tell you how many of them have said to me...

Think You’ve got An Instagram Business?
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Think You’ve got An Instagram Business?

“I help ambitious Etsy Creators grow their Instagram Business” That’s the headline. The opening statement. The big brand message (the promise) a lovely internet marketer is using to attract new clients. Ask me what I think. Go-ahead. It’s  flawed… Flaw #1: No one: not you, not me, not anyone (except for Mark Z.) has an...

How to Add Personality to Your Content
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How to Add Personality to Your Content

When is enough, enough? That was the gist of our DM conversation. Let me back up a little so you’ve got some context… She’s a content creator (let’s face it, we all are) that posts something new, daily. In the feed on Instagram. In stories. On IGTV. Every day. New content. But… Her follower growth,...

3 Writing Styles Every Content Creator NEEDS
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3 Writing Styles Every Content Creator NEEDS

My husband built me a jewelry rack. One of those things where you hang necklaces, bracelets and earrings that could double as bracelets (because mama likes hoops with attitude). Me being me, I immediately wanted to discuss aesthetics; let’s paint it gold and teal and is glitter an option (glitter goes with everything, dontcha think)?...

Because Pretty Rarely Beats Pithy
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Because Pretty Rarely Beats Pithy

Raise your hand if you’ve ever tried making something common, cool…and ended up with a big ole messy paste of argh! It’s happened to all of us. Like the time I tried a tip from Gary V. He suggested we find a trending topic and piggyback our message (covertly of course) into the conversation. It...

Help! My Content is Stiffer than a Bad Back
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Help! My Content is Stiffer than a Bad Back

I was the youngest member of a hot shot team selling bits and bops to the government (I’d give you the details but then I’d have to whip out my neuralyzer and wipe your memory clean). We were in debrief and I was charged with writing a summary of our findings. It was good. T’s...