Category: CREATIVE WRITING

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Why Hand Copying Old Ads is a Waste of Time
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Why Hand Copying Old Ads is a Waste of Time

There’s this one piece of copywriting advice that’s been floating around since before payphone’s became extinct. And it’s this… Take excellent copywriting from the greats and copy it, longhand. Saw an Ogilvy ad you thought was bananas good? Pull out the old legal pad and start writing it down, word by word. The reasoning is...

5 WAYS TO WRITE ABOUT ANY TOPIC
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5 WAYS TO WRITE ABOUT ANY TOPIC

Ever done this? You brainstorm a list of content topics to talk about, fire open a blank document and find yourself staring mindlessly at the screen – and later, rifling through to-go menus because, lunch. You’re not alone! Topics are great and everything but unless you know how to get into the topic, it collects...

3 social copy SECRETS for bingeable content
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3 social copy SECRETS for bingeable content

Let’s get right to it…creating content makes you a writer. Maybe not the kind people hire to write web pages or ads or emails. But content. Maybe only your content. Maybe content for clients. And the writing of content is SUPER important. Even Social Media Examiner (who put on their finest survey duds and horn...

How to Give Your Writing Pizzaz
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How to Give Your Writing Pizzaz

Wish your writing had more snap & pop? Maybe in your content. Maybe on your web pages? Maybe in your ads? In this video, I’m teaching you a simple method for making your copy have more pizzaz. And don’t worry, you don’t need to be a copywriter (or an English major) to make this work...

Copy Falling Flat? Write With Your Ears
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Copy Falling Flat? Write With Your Ears

I almost joined the Navy. Can you imagine? Corporal Liz (of course Corporal. Go big or stay home, that’s my motto. Or is it, time flies when you have wings? I forget). It was before my mom persuaded me (oh who am I kidding, it was a full on threat) to go to college instead....

The Bizarre Secret to Writing Content Faster
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The Bizarre Secret to Writing Content Faster

Does it take you a walk-around-the-block and two episodes of Stranger Things to get the words for your content just right? In this video I’m sharing an insider secret to writing content, fast. First a warning: it’s unusual. I never hear copywriters (or content creators for that matter) talk about it but it’s gonna save...

The Best Writing Tools for Content Creators
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The Best Writing Tools for Content Creators

Know what keeps me writing without wanting to peal off my cuticles? Tools & a solid writing process. When you have both, you don’t have to will yourself to write with your tears (or a pint of Ben & Jerrys). First the tools. There are a few that’ll help keep your butt in the chair...

I Like My Copy the Way I Like My Sugar…
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I Like My Copy the Way I Like My Sugar…

ANSWER: Real. I know, I know, sugar is bad for you but it tastes so much better…sweeter, without that funky after taste. You know what else has a funky after taste? Stiff copy. Words that sound like an application from Discover: “We are happy to introduce the preferred members service to accommodate your shopping needs...