Category: ONLINE MARKETING

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3 MODERN MESSAGE FORMATS
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3 MODERN MESSAGE FORMATS

What make these formats modern is context: addressing the elephant in the room (looking at you Rona) without sounding like a marketing parrot or a money grubbing goon. Because like content, messages are all about angles: finding a way into a key point that’s creative while also being sensitive. Here are three universally good formats...

You wouldn’t take a vitamin for a migraine
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You wouldn’t take a vitamin for a migraine

Red pill or blue pill? Those were Neos choices. The chance to learn the truth or live in la la land bliss.  If you think about it, the Matrix was a movie about meaning (don’t worry, I’m not gonna go all Morpheus on you). It was about context. And marketing? That’s about context too.  Like...

Think You’ve got An Instagram Business?
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Think You’ve got An Instagram Business?

“I help ambitious Etsy Creators grow their Instagram Business” That’s the headline. The opening statement. The big brand message (the promise) a lovely internet marketer is using to attract new clients. Ask me what I think. Go-ahead. It’s  flawed… Flaw #1: No one: not you, not me, not anyone (except for Mark Z.) has an...

When You’re treading water, do this
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When You’re treading water, do this

Fun fact: Dodo birds couldn’t get it up. Come to think of it, that’s not a fun fact…it’s kinda sad. They had feathers and a hooked beak (or so we think) and webbed feet. But their wings? They wouldn’t take flight. It’s alleged that’s why they’re now extinct. Easy to catch (and eat). Don’t even...

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Maybe You’re Not an Action-Adventure Prodigy with the Ability to Bend Air & Stuff. But You can Bend Value…Yours.

The problem with a lot of how-to packages out there is that they’re 99% tactics. And we like tactics – they’re kinda se*y – because they make us feel like we’re making progress. But the thing that’s missing in most of those how-to courses and programs is the strategy, the process, that those tactics support....