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What People (Your People) Want is…Variety
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What People (Your People) Want is…Variety

Everyone says to give people value with your content. But what the hell is value anyway? Better yet, with the conveyor belt of content produced daily, what makes one piece of content more valuable than another? Me? I look for content that makes me laugh or cry, that teaches me something new and makes my...

Stiff Upper Lips are for Hollywood Characters
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Stiff Upper Lips are for Hollywood Characters

First things first, have you watched Harrow? If not you must. It’s about a forensic pathologist that solves crime by chasing his hunches and refusing to follow the rules. In virtually every episode he’s confronted with reminders that he’s “not a cop.” Detectives, lieutenants, his ex-wife all plead for him to stay in his lane....

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9 Things To Do if You Wanna Stand Out

When everyone sounds like the creepy twins from the Shining you need two things… 1. copywriting 2. creative marketing The difference between one lifestyle coach or one social media expert or one online educator is often small. And that’s a major problem. 1. Because your future clients and customers can’t tell the difference between you...

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How Apple Creates Messages, Deliberately

Don’t you sometimes wish you could rub a genies bottle…or belly (if 6-pack abs were involved & if genie gave you a go-for-it nod, of course)? Like when you want to tell people why you love what you do & why it’ll make their home gorge or their bellies full (without the dreaded bloat) or...