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The Weak, the Lame, the Petty, the Irresponsible, the Needy, the Greedy, the Desperate, the Impatient, the Lazy, the Dim Witted, the Finger Pointers, and the Shamers… Yeah, These are NOT Business Builders.
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The Weak, the Lame, the Petty, the Irresponsible, the Needy, the Greedy, the Desperate, the Impatient, the Lazy, the Dim Witted, the Finger Pointers, and the Shamers… Yeah, These areN’T Business Builders.

Nearly 16-years ago, when I started my first company (writing educational material for learning centers and community colleges), I was filled with doubt and confusion. You could see it in my office which habitually looked like it was ransacked by vikings looking for their next meal. I struggled with the stuff that most new business...

There's No Shame in Making Mistakes
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There’s No Shame in Making Mistakes

Mistakes happen – it’s one of those “sure things” in business. The problem though, isn’t that mistakes happen. The problem is in not owning up to them when they do… It’s embarrassing. You wonder how you’ll be judged or criticized for your blunder. Secretly, you hope the whole thing will sort itself without your intervening…and in...

Answer These Two Questions and You're On Your Way to Creating an Offer That Sells
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Answer These Two Questions and You’re On Your Way to Creating an Offer That Sells

So then she asked…”but how do I know what that is?” “It’s simple really”, I replied… “Know your people.” There are two crucial questions to ask yourself when creating an offer that sells: 1. What do my people aspire to do be or have? 2. What’s getting in their way? There’s no better jumping off point than...

Focus on What's Right, Interesting and the Stuff That Creates Change
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Focus on What’s Right, Interesting and the Stuff That Creates Change

When you’re destined to make change, and you don’t for fear of getting it wrong… …or being called out as a phony baloney …or because you’re afraid the responsibility is more than you can carry, you not only let yourself down…you feel like a walking mop commercial complete with all the frazzled feelings. Focus on...

Love & Respect. The New Rules of Engagement.
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Love & Respect. The New Rules of Engagement.

It’s about love and respect… Some of the best brands know that gathering their tribe and creating products, services and experiences that surprise and delight is the future. It’s no longer about hunting…no one (and I mean no one) wants to be pursued like an animal in the wild and shown off on a wall...