Category: PROMOTING & SELLING YOURSELF

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At this very moment, someone is becoming a better person because of you
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At this very moment, someone is becoming a better person because of you

They watch you from the sidelines. Soaking in your blog posts. Studying your every move in social media. They’re quiet about it – no one wants to seem like a weird stalker-type except maybe, weird stalker-types. You’ve made a difference though. No matter how big or small you believe your influence is, you’ve mattered. You...

How to Get Testimonials, Without Sounding Whiny or Needy, that are so Good You’ll be Booked Solid
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How to Get Testimonials, Without Sounding Whiny or Needy, that are so Good You’ll be Booked Solid

You know where we get tied up? Testimonials.  There’s a right way and wrong way to ask for them and not knowing the difference gets your credibility, believability and respect all tied up in snarly knots. Testimonials (and case studies) are a great way to showcase your results but you’ve got to ask the right...

10 No Good, Very Bad Things to do on Your About Page
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10 No Good, Very Bad Things to do on Your About Page

Sometimes you hunt for information and sometimes information finds you. Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought about. Or like finding a product page featuring those green metallic sneakers you’ve been eyeballing from Free...

How to Scare Away Clients that Suck the Life Out of Your Business…and Your Time
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How to Scare Away Clients that Suck the Life Out of Your Business…and Your Time

In 2004, after leaving my corporate position as head of sales and marketing for a big magazine publisher, I launched my first business – writing training programs for adult learning centers and online community colleges. You’re probably wondering why I made such a drastic leap from sales and marketing to education? I promise, I’ll get...

The Weak, the Lame, the Petty, the Irresponsible, the Needy, the Greedy, the Desperate, the Impatient, the Lazy, the Dim Witted, the Finger Pointers, and the Shamers… Yeah, These are NOT Business Builders.
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The Weak, the Lame, the Petty, the Irresponsible, the Needy, the Greedy, the Desperate, the Impatient, the Lazy, the Dim Witted, the Finger Pointers, and the Shamers… Yeah, These areN’T Business Builders.

Nearly 16-years ago, when I started my first company (writing educational material for learning centers and community colleges), I was filled with doubt and confusion. You could see it in my office which habitually looked like it was ransacked by vikings looking for their next meal. I struggled with the stuff that most new business...